Earlier this month I posted regarding the loss of revenue on my site due to the current theme update. I requested for version 9.5 and Bogdan send me the files.
Immediately after the downgrade, my Adsense started to stabilize and my CPC is going back up again.
90% of my traffic is mobile and that contributes largely to my Adsense Earnings.
Lessons from this
1. The Tagdiv AMP plugin is better than the official WordPress AMP Plugin. The WordPress AMP plugin has many errors and I noticed my site speed was slow and some of the keywords went down.
2. The new integration of Mobile + AMP does not work well for me especially with Adsense. Adsense has AMP Ads well optimized for AMP. The new combination of AMP + Mobile theme limits me to one kind of Ads. I set that up and Google asked me to convert the non-AMP Ads to AMP Ads. (If tag div insists on this new setup, can we have space for AMP Ads? – Not the Auto AMP Ads section)
3. Site Speed – The WordPress AMP Plugin is not well optimized
4. I am a worried person because I don’t see upgrading to the newer versions of the theme. I will be left with the old theme with a plugin that no one wants to update (tag div amp plugin and mobile plugin).
Wooooow… interesting. I think i was the only crazy guy to detect the same.
My Adsense start to get down when i update to versión 9.6. From U$D 1.000 to (NOW) U$D 400!!!
I think was the theme, but you confirm this.
Hi,
As far as I know the old dedicated AMP plugin can still be used. The current solution is however the official AMP plugin, this can be used with the mobile theme. Adsense ads can be used with the AMP+mobile theme. Or even if you don’t use the mobile theme and just the AMP plugin, for example like mentioned here
– https://isabelcastillo.com/google-adsense-wordpress-amp
The previous td-amp plugin was based on the official AMP plugin, I believe version 0.7.2 was used. Now as the latest up to date AMP plugin can be used, things should be better in my opinion (I am no expert in the matter), not worse.
I found some other possible explanations for revenue drops
– https://crunchify.com/google-adsense-revenue-drops-after-moving-wordpress-site-over-to-https-ssl/
– https://www.adpushup.com/blog/whats-causing-the-sudden-drop-in-your-adsense-earnings-ctr-and-rpm/
– https://blog.ezoic.com/why-are-ad-earnings-dropping/
Also the Adsense troubleshooter – https://support.google.com/adsense/answer/6333955?hl=en
Thanks
I saw a big lost on my revenue too. I just make a downgrade but Im worried about the future of Newspaper theme and the way they are implementing the updates.
Hi,
The updates to the theme had nothing to do with the options for setting the ads in the theme, but it is possible that these decreases in income are caused by other causes, from what I can see my colleague Simion has found several similar cases and they do not use the Newspaper theme.
Now if you think the problem is with the theme and you want a previous version where you know you didn’t have the problem, please let us know and we will give you that version to check if the problem disappears.
Thank you!
