Track Ad Performance

Posted in: Newspaper
Post count: 13

Hi, I’m leveraging the “Ad Box” element on my homepage to promote a client’s ad. How can I track performance?
-Impressions
-Click Through Rate
-Clicks
-Etc.

Post count: 21065

Hello @sjahan !

Check this guide: https://www.heybooster.ai/insights/7-google-ads-reports-you-need-to-track-to-optimize-your-conversion-rates
I recommend you to track your ads with GA4.

Thank you!

Post count: 13

Hi, yes I do track ad performance via Google but that’s only for my AdWords campaigns. The Ad Box I’m using in the tagDiv composer is just an image I uploaded that links to a 3rd party site. So I want to be able to track the performance of the image as that’s not part of Google.

Post count: 21065

Hello @sjahan !

You can create an event in GA4 based on clicks for that image by using a class on the element and triggering it. So, you will have a report of the clicks on that image ad from the ad box.

Thank you!

Post count: 13

Thank you! Do you have a guide on how to do this? I was able to turn on Enhanced Measurement tracking in GA4 so we’re tracking clicks, but not sure on how to filter for that particular image on our landing page.

Post count: 21065

Hello @sjahan !

Unfortunately, we do not have a guide how to do this. But, you can find it in Google support. For example, you can set a filter in the trigger configuration: https://prnt.sc/W_9z3P4rOBcO
A new class for every element can be added in this option: https://prnt.sc/JuMc6SrBXpG2 (in the tagdiv Composer).

Thank you!

Post count: 13

Got it, thank you

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