Ad sizes

Posted in: Newspaper
Post count: 156

Hello,

I would like to know if you have a chart of something that provides ideal ad sizes for each ad section:

I know the header ad is 728×90, but what are the ideal sizes for all the other ad areas. I can’t find examples of each one in the live demo.

Thanks.

Philip

Post count: 9544

It depends on the view port and the type of ad you’re serving (static vs responsive), and the width of your website (fixed/responsive, 1170, 980).

but typically

sidebar = 300×250 /300×600 (250×250 iPad vertical, or 200×200 for iPad landscape)
header = depends on fixed or responsive layout; 728×90 won’t fit with 300px wide logo on a 980 wide layout; but 300×100 does. Turn off for mobile/phone view.
before/after post = depends; 468×60 is often safe; 300×100 works.

Everybody may find the “official” IAB ad unit sizes to be helpful, found here:
http://www.iab.net/guidelines/508676/508767/displayguidelines

Technically 468×60 is considered OLD, but still supported due to legacy layout dimensions and because Google/Doubleclick not yet TRULY responsive. Their ad units should resize for the div/space they are in with max width, but don’t work that way.

Not sure that helps, but some info to get started 🙂

Post count: 156

Got it. Thanks for the help.

Philip

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