Adsense revenue drops after updating theme

Posted in: Newspaper
Post count: 40

Hello Sir,

Do you have any solution to solve this issue. We are getting terrific results after updating theme. Also we are facing ranking issues. Please help us…

Post count: 20688

Hi,

So you want to install theme version 7.8 which is an older theme version. Note that may not work properly with the latest WordPress. Also you can see here how many fixes and new featured have been added since that version
https://themeforest.net/item/newspaper/5489609 (changelog at the bottom of page)

Maybe first check some similar topics online, instead of intentionally switching to an older theme version, I found these for example
https://www.mariehaynes.com/reasons-for-traffic-to-drop-other-than-penalty/
https://techbee.in/how-to-quickly-regain-lost-traffic-after-wordpress-theme-change-seo-website-redesign

If you still want to return to that theme version, you can send us an email at contact@tagdiv.com and we will provide it to you.

Post count: 40

No I don’t want to degrade theme. I just want to find issue which cause to drop my adsense revenue after updating theme…

Please check if codes in editor is creating problem…

Post count: 9544

Best to audit your pages for errors in chrome and run lighthouse to check best practices. Google has also implemented new speed factor which might affect your rankings if your lighthouse score is under 90.

Post count: 40

Hello,

Issue is not related to ranking. I gets view from Google. but after last theme update, my adsense daily revenue gets decreases. Please give us proper solution sir. We believe you will help us…

Post count: 20688

Hi,

I would help you but I don’t know what could possibly affect your Adsense revenue after updating the theme, you can see in the changelog what was modified
https://themeforest.net/item/newspaper/5489609
Those are all minor theme and composer fixes.

If you think these created the problem and you want to use the previous theme 8.8.1 we will give it to you.
From what I can find these kind of issues are common and can be could be caused by many factors, check more online guides and analyze the situation better
https://support.google.com/adsense/answer/6333955?hl=en
https://www.adpushup.com/blog/whats-causing-the-sudden-drop-in-your-adsense-earnings-ctr-and-rpm/
https://productforums.google.com/forum/#!topic/adsense/acSnYLIqw_o
http://www.geniusstartup.com/adsense-earnings/

Post count: 9544

Um, ranking impacts traffic; traffic impacts visitors; visitors impact ad views and clicks. Sorry for trying to help. Adsense revenue is dependent on how many visitors actually click ads, less deductions for robots or self-clicks, not on “the theme” or the layout. Generally, you can check your Adsense account for notifications of problems.

And, again, suggest you check your site for “performance” and “best practices” in Lighthouse, as Google will show your site to fewer people if the user experience and page loading for mobile is not up to speed. This impacts visitors, and then revenue.

Good luck!
(I don’t work here; just 23 year webdev and have been using AdSense since it was in BETA.)

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