Breadcrumbs on SERP

Hi,

Theres any way to use Breadcrumbs on my site BUT does not show it on Google SERP?

Looks like its still better using URL for SEO propose, am I wrong?

Thanks

Google will pull the breadcrumbs if they deem them more useful than showing the URL in SERPS — they determine this based on algorithm system which looks at site structure. “How” Google shows your results in SERPS has no bearing on SEO — the breadcrumbs are actually good for SEO as they show semantic path to content and relation, such as /news/newspost vs /company/aboutus — etc. In SERPS these can actually be useful if they are linkable as it allows somebody to go “right to” a breadcrumb like /company/ index or /news/ index from the single SERP entry without having to go to page then “back up” to the higher level index.

Hope that made some kind of sense 🙂

We’ve been using breadcrumbs on our main business site for 15 years (!) and this has been very good for SEO in our case.

Hi Chris, thanks for your answer.

I read some other articles that dont agree with your opinion, but the problem is that my categories are not really relevant for my posts and probably for my users searches.

In your example of a company, with pages, really could be useful.

Anyway, there´s any way to keep breadcrumbs in my site but not in serp?

Considering most of the top SEO companies, YOAST, etc., recommend breadcrumbs — and “how Google displays” the content in SERPS has no direct relation to placement in search (ranking), it’s really up to you on presentation.

Meaning, Google ranks your site on numerous factors like content, inbound organic links (non paid), social media shares, etc., not the breadcrumbs.

Google then shows the ranking IN the SERPS (search engine result pages) in various ways depending on the actual search placement.

How they DISPLAY that result has no direct relationship with the RANKING itself.