This is one for your developers to look in to
I am just looking at the way the menus are coded.
It seems that in the source code you load both the desktop and mobile version of the menu. Then using client side javascript render the right version.
My concern it that
1. It’s more code loaded onto the page than is needed.
2. Does Googlebot see both sets of menus?
My concern is that the internal link juice is watered down because twice as many links are loaded onto the page than needs be.
Hi,
Indeed the mobile content is loaded on desktop, that would be the current implementation. But I really could not say how exactly this would affect SEO, in a positive or negative way.
This functionality might change if it will be considered to cause SEO issues.
Thanks
It’s bad I would say. Each link internal or external dilutes the power of links on the page. Even menu and footer links count.
So double the number of menu bar links, decreases the power of the other links on the page.
So loading in 60 nav bar links rather than 30 will have a serious impact from an SEO perspective.
You could just use PHP (server side) to detect the operating system being used and then not bother to load in the mobile menu. Same the other way round.
This is how other themes do it like Rehub for example.
This has come to light as I am using your theme in a niche and it’s proving difficult to rank because of how diluted the silo structure is.
My only conclusion compared to other sites I have built, is how the dev team on this theme have coded the nav bar.
Your theme is fast and great to work with, but the menu bar needs a rethink and to be honest, your theme would be even faster not loading in unnecessary code.
It’s serious enough for me to consider using another theme as I am fastly coming to the conclusion after 18 months, a change of theme would result in better organic results for us.
Please take the feedback and trying to help. I love the theme and can see what a great job you guys have done.
Just a note – we’ve nailed SEO with this theme and Yoast for a couple of years, would be surprised if this makes much difference, white hat, Yoast, and ‘content is king’ always wins through! As long as speed isn’t really bad…
Speed it like 1-2 sec load times per page on this site.
Links all white hat
Content is unreal (over 600 pages)
Yoast on the site
I still think there is room for improvement with your theme, you are loading in unnecessary code and then rendering the view client site.
Which slows it down but also the result in twice as many internal links on a page as necessary.
Like I said, I am considering changing themes as this is a very competitive niche and I don’t have nearly as many problems, ranking sites in this niche using other themes.
Don’t get me wrong, it could be something else but your code needs tidying whether you think it makes a difference or not.
It’s sloppy.
