Master in Communication and Society from the Federal University of Sergipe. He holds a bachelor's degree in Business Administration with an emphasis in Marketing from the Faculty of Business Administration of Sergipe (2006) and an Executive MBA in Business Administration with an emphasis on Marketing from Fundação Getúlio Vargas - Rio de Janeiro. He served as marketing director of the Yázigi franchise in Aracaju / SE. Consultant, Speaker and Researcher on Entrepreneurship, Marketing, Social Networks and Digital Business. Professor of Undergraduate and Postgraduate Studies at UniAges. Participated in the TedxTalks and Campus Party.