1) remove all external loading elements like social media, advertising, recaptcha, and anything which loads css or js as part of its content; anything not part of the theme
2) use the minification tools I’ve suggested in the pagespeed sticky topic – such as online minification tools, or use the GTMetrix optimized versions provided during the site scan
Basically you need to take the CSS and JS files which PageSpeed is saying need to be minified, and then copy those from your theme directory, minify them, then save the minified version over the original.
One tool to minify the CSS is here:
http://cssminifier.com/
or
http://gpbmike.github.io/refresh-sf/
After you have your minified versions, say of style.css you would need to FTP the minified version(s) to your web site into the wp-content/themes/newspaper folder in the appropriate place.
NOTE: you need to clear all caching, turn OFF caching, and then upload the optimized versions, so that the new versions get cached not the old ones.
3) see 2
If you have a page speed of “82”
then be sure to
1) have faster web hosting account
2) ensure that gzip/deflate are working on your server (mandatory!)
3) enable expires headers (mandatory!)
4) optimize your images
All of this is well covered in the PageSpeed sticky topic in the forum. Optimization of your server, content, and htaccess or nginx config files are not part of the theme.
There is no way for you to optimize external content such as AdSense, AddThis, Recaptcha, Disqus, etc. which are not being served on your actual site.
For max speed you will need to use web safe fonts (not Google fonts), and then comment out the fonts in your functions.php file.
@THOR
for testing actual speed you likely need to turn off some of the external elements like social media plugin, advertising, etc.
Try testing with GTMetrix instead as it will SHOW you where the problems are and how to fix.
Also, rather than set expiration headers with plugin, you can do magic with the .htacess file settings I note in this forum (not for use with nginx). Much more efficient.
Why not simply create a robots.txt file ?
Robots text file is not needed for SEO; it’s primary purpose is to identify which sections of website NOT to search for robots, and to point at your sitemap.
If you have already submitted sitemap to Google and Bing webmaster tools, it’s kind of redundant for some things.
You might look at my example robots.txt file in the SEO/pagespeed sticky thread, to see what one looks like.
A robots.txt file is intended to give directions to search bots, hence name of file. It’s not seen in Google search results, and has nothing to do with your site content SEO which is all done “on page” and “per post” on your site.
If you need one, simply create a text file: robots.txt and upload to your root area of your website; you may need to change write permissions (775 or 777) if you want something like Yoast to be able to edit the file. Some WordPress installs automatically create the file now, with exceptions to inform robots/spiders to skip the wp-admin folder, etc.
wp settings > reading
Further: if you put the WRONG entries in your robots.txt file like saying “ignore my posts directory” then nothing will be seen by Google. The robots.txt file is often used to tell Google your site is under construction… if you have such a setting “hide from search engines” in your wp settings > reading … then that may be your issue.
Robots.txt is *NOT* part of the theme.
No issues with YOAST 1.45
Many issues with YOAST 1.5x
Yoast trying too hard to implement a solution to hook into Google Analytics *and* Google Webmaster Tools; each update seems to fix one thing, and cause issues with others. Messed up OG tags, weird Ajax errors, issues with WP 3.9.1, etc., broke Google News options (now a paid plugin…per site! BOOO!). Your mileage may vary.
@fabriciosahdo
I don’t work here, just trying to be helpful.
No theme can help you optimize your hosting, or web server setup. No theme can optimize the content you’re uploading automatically. No theme can customize the settings needed for your htaccess or nginx config file. These are things YOU need to do in optimizing your or any WordPress-based website.
Just like the demo shows an example of how your site might look, YOU still have to configure it to your needs.
A theme is only a set of content styles running on top of your WordPress install, which is running on top of your domain account, which is running on top of the web server setup.
You should contact the theme developer for any refund issues.You may want to hire a WordPress developer if many of the elements of managing a WordPress site are new to you. You should definitely explore how PageSpeed works for a better understanding of what is involved, as you will need to optimize your system with *any* theme you choose to use.
